Rub (someone or something) hard so as to clean them, typically with a brush and water.
(of a star or light, or a shiny object) shine with a gleam that varies repeatedly between bright and faint
To charm or enchant someone, sometimes in a deceptive way.
VERB
Beguile - To charm or enchant someone, sometimes in a deceptive way.
Jim really didn’t like sitting at a desk and programming, and sometimes he suspected that he chose to be a programmer because he had been beguiled by the hope of becoming a rich entrepreneur.