Noun
lust - A powerful urge or longing – a deep-seated drive that can sometimes lead to irrational or impulsive behavior, often of a sexual nature.

He liked reading the old story about the prince who had a lust for power that drove him to betray even his closest allies.
transparency - A situation in which business and financial activities are done in an open way without secrets, so that people can trust that they are fair and honest.

After the last CFO made a mess of the company's finances, Bill tried to achieve total transparency for all accounting information.