Bad
hillbilly - A person from a rural, mountainous area of the United States, especially the Appalachians. Can be used in an insulting manner.

The hillbilly family made a store in Alabama, and its theme is that the families in rural America may not be sophisticated, but they have a big heart and close family ties.
machinations - Crafty schemes or plots, especially intended to achieve something deceitful or underhanded; secret or complicated plans, often with a negative or manipulative goal.

The villain's machinations were finally exposed, revealing his plan to transfer other people's money into his own account.