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noun

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incentive - Something that serves as a reason or stimulus for effort or improvement; a reward or motivation that encourages someone to take a specific action.

The company offered a cash incentive to employees who met their sales targets.

noun

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zealot - A fanatical person who is unyielding in their spiritual or political pursuits.

Juliet went into the hills alone to seek God, even though her friends called her a crazy zealot. She later testified that speaking to God in the storm was a profoundly healing experience.

noun

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druthers - A person's preference in a matter

If he had his druthers, Vance would be a professional writer instead of working in an office all day.

noun

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obsession - Not being able to stop thinking about something.

Though Arnold didn't smoke, he had an obsession with pipes, and collected thousands of them.

noun

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lust - A powerful urge or longing – a deep-seated drive that can sometimes lead to irrational or impulsive behavior, often of a sexual nature.

He liked reading the old story about the prince who had a lust for power that drove him to betray even his closest allies.

noun

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gusto - Enjoyment or vigor in doing something; zest

Denise did her job with gusto, never complaining and always with a smile on her face.

noun

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alluring - Powerfully and mysteriously attractive or fascinating.

At first the idea of the high of taking drugs was alluring, but when he saw the bad trips his friends had, he resolved to resist and say no.

verb

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hanker - To feel a strong desire to do or have something

Charles hadn't eaten all day and was hankering for anything that would satisfy his hunger.

verb

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evoke - To bring a feeling, memory, or image into someone’s mind.

The old photograph evoked memories of his childhood home.

adjective

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insatiable - Impossible to satisfy, especially a strong desire or appetite.

Her insatiable curiosity led her to read every book she could find on the subject.

noun

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aspiration - A strong desire or ambition to achieve something.

She worked day and night to fulfill her aspiration of opening a bakery.

noun

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dibs - The right to have or choose something

During the Black Friday shopping spree, Eleanor called dibs on a flatscreen TV, but someone in the aggressive crowd got to it first.