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adjective

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underhanded - Dishonest or sneaky, often done in a secret or deceitful way.

Spreading false rumors was an underhanded way to win the election.

verb

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deceive - To mislead or trick someone, especially for personal gain.

Don’t try to deceive me — I know what really happened.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

verb

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bamboozle - To cheat or fool.

When Fred and Joan investigated and added up the numbers, they realized that the great deal they had purchased on the internet was all a lie, and that they had been bamboozled.

noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

adjective

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sly - Having or showing a cunning and deceitful nature

Walt was sly in the way that he would promise everything to everyone, without intending to fulfill his promises.

noun

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ruse - A ploy or stratagem used to manipulate a situation in one's favor, often by hiding one's true intentions or motives.

His apparent offer to help was just a ruse to get access to her personal information.

verb

See noun

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leech - To habitually exploit or rely on

The loan shark would leech off of Frank's desperation with absurdly high interest rates.

noun

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hype - Extravagant or intensive publicity or promotion, that often turns out to be false

Todd spread the hype that his party was going to be the event of the year, but only a few people showed up.

adjective

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sleazy - (of a person or situation) sordid, corrupt, or immoral

The sleazy car salesman kept trying to sell Ned on unnecessary upgrades.

adjective

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devious - Showing a skillful use of dishonest tactics to achieve goals.

It took a while for the District Attorney to realize that the politician was using devious methods to hide the fact that he was taking bribes.

adjective

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contrived - Artificial and difficult to believe.

Fred was still considered a prime suspect, because his story about what he did the night of the crime sounded contrived to the detective who interviewed him.