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noun

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gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

noun

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charade - An act or event that is clearly false

Bill told Samantha that he wanted to get married, but she suspected that he didn't mean it, and that the dating was just a charade.

noun

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imposter - A person who pretends to be someone else in order to deceive others, especially for fraudulent gain

The man on the phone who was asking for money sounded like Emily's friend, but she thought he was probably an imposter.

verb

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hijack - To unlawfully seize control of a vehicle, especially an aircraft, while in transit.

The pirates tried to hijack the cargo ship off the coast.

adjective

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bandit - A robber or outlaw, especially one who is part of a group and operates in remote or wild areas.

The sheriff put up many wanted posters, because he was determined to catch the bandit who had robbed several businnesses and banks in town.

noun

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crook - A person who is dishonest or a criminal

The crook was caught red-handed by the police as he left the house he had just robbed.

verb

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gouge - To overcharge or swindle; also to use a sharp tool to remove inner material from something.

Someone who doesn't understand how cars work may be gouged by the mechanic when the bill comes.

noun

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

adjective

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indefensible - Unable to be defended, justified, accepted, or excused.

When he said that he robbed the store by mistake, the judge felt that statement was indefensible, and pronounced him guilty.

noun

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masquerade - Behavior that is intended to deceive.

Bill was a total narcissist, and his girlfriends eventually found out that his charm and good humor was just a masquerade, and all he wanted was to take.

noun

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rascal - A mischievous or cheeky person, especially a child or man (typically used in an affectionate way)

Dennis the Menace was a famous rascal, using his childlike innocence to distract from his mischief.

verb

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snatch - To quickly seize something in a rude or eager way

Lenny wanted to play with his brother's toy, so he tried to snatch it away from him.