deceive -
To mislead or trick someone, especially for personal gain.
Don’t try to deceive me — I know what really happened.
adjective
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fictitious -
Imaginary, not real, made up and not true.
All the main characters in Charles Dicken's A Tale of Two Cities are fictitious, but the book gives you a good idea of what really happened.
adjective
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sly -
Having or showing a cunning and deceitful nature
Walt was sly in the way that he would promise everything to everyone, without intending to fulfill his promises.
adjective
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deceptive -
Causing someone to believe something untrue.
Be careful — that offer sounds good but it's may be deceptive, not revealing the negative aspects of the product.
noun
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gimmick -
A trick or device intended to attract attention, publicity, or business
Sales promotions like "buy one, get one free" are a common marketing gimmick.
noun
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shenanigans -
Secret or dishonest activity or maneuvering
Because of Wall Street's shenanigans, the American economy collapsed in 2008.
noun
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masquerade -
Behavior that is intended to deceive.
Bill was a total narcissist, and his girlfriends eventually found out that his charm and good humor was just a masquerade, and all he wanted was to take.
noun
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imposter -
A person who pretends to be someone else in order to deceive others, especially for fraudulent gain
The man on the phone who was asking for money sounded like Emily's friend, but she thought he was probably an imposter.
verb
See noun
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bluff -
Try to deceive someone as to one's abilities or intentions
Tim had a bad poker hand but decided to bluff and bet all of his chips at once.
adjective
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evasive -
To avoid giving clear direct answers to questions.
Bart was gradually becoming more of a compulsive gambler, and he was evasive when his wife asked him why he often came home late from work.
verb
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tamper -
To interfere with or change something in order to cause damage or make unauthorized alterations.
For the last few decades, Tylenol bottles have included a safety seal in order to prevent any unauthorized tampering.
verb
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exploit -
To take unfair advantage of
At the start of the industrial revolution, factory owners would exploit the workers by giving them low wages and making them work long hours.