shun - Persistently avoid, ignore, or reject (someone or something) through antipathy or caution

When David tried to join in the conversation at the club, they ignored him, and he suspected that he was being shunned because he had a different religion than they did.
vendetta - A blood feud in which the family of a murdered person seeks vengeance on the murderer or the murderer's family

As the final act of his vendetta against Rugen, Inigo pulled out his sword and said, "Hello. My name is Inigo Montoya. You killed my father. Prepare to die."