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noun

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quackery - Deceptive or dishonest practices, particularly in fields such as health, medicine, or business, that are designed to exploit others.

The doctor was exposed for his quackery, selling false cures that he claimed could heal any disease.

verb

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conceal - To keep something secret, and prevent it from being known or noticed.

The detective concealed his gun in his briefcase when he walked into the building.

verb

See noun

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dupe - Deceive; trick

Edwin knew his agent wanted to dupe him by having him sign a bad contract.

noun

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charade - An act or event that is clearly false

Bill told Samantha that he wanted to get married, but she suspected that he didn't mean it, and that the dating was just a charade.

verb

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delude - To mislead someone into believing something that is not true

The cult's leader deluded his followers into believing he knew the path to Heaven, but it was really the path to Hell.

verb

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deceive - To mislead or trick someone, especially for personal gain.

Don’t try to deceive me — I know what really happened.

noun

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charlatan - A person who falsely pretends to know or be something in order to deceive people

The man selling snake oil claimed it would cure all diseases, but Harvey knew the man was just a charlatan.

adjective

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indefensible - Unable to be defended, justified, accepted, or excused.

When he said that he robbed the store by mistake, the judge felt that statement was indefensible, and pronounced him guilty.

adjective

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evasive - To avoid giving clear direct answers to questions.

Bart was gradually becoming more of a compulsive gambler, and he was evasive when his wife asked him why he often came home late from work.

noun

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hypocrisy - Behavior that is the opposite of how one actually is, being fake by pretending to be one thing, and acting in the opposite way.

The politician was guilty of hypocrisy because he promised reforms, but his real goal was to enrich himself and his friends.

noun

See verb

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bluff - An attempt to deceive someone into believing that one can or will do something

Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.

verb

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exploit - To take unfair advantage of

At the start of the industrial revolution, factory owners would exploit the workers by giving them low wages and making them work long hours.