noun

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Bad / Dishonest

audio

gimmick - A trick or device intended to attract attention, publicity, or business

Sales promotions like "buy one, get one free" are a common marketing gimmick.

noun

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Good / Love

Url audio

romance - A deep emotional connection often involving passion, desire, and devotion between two people.

He surprised her with wine and a candlelit dinner, hoping to rekindle the romance they had felt when they were first married.

verb

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Other / Up-Down

Url audio

escalate - To increase in intensity, seriousness, or severity.

The argument quickly escalated into a bitter fued that took a long time to recover from.

noun

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Good / Strong

Url audio

workout - A session of vigorous physical exercise or training

After a day's work, Bill would stop at the gym for a 60 minute workout.

adjective

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Good / Brave

audio

gutsy - Showing courage, determination, and spirit

Malala Yousafzai's gutsy attempt to pursue an education despite being attacked by the Taliban is a profile in courage.

noun

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Other / Desire

Url audio

envy - The desire to have something that someone else has.

She felt a twinge of envy when she saw her friend's vacation photos.

noun

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Bad / Crazy

audio

crackpot - A slightly strange or foolish person

Wearing mismatched clothing and yelling to nobody in particular, the crackpot was amusing and ignored by the people who passed him by.

noun

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Bad / Dishonest

audio

hoax - A humorous or malicious deception

Despite evidence that says otherwise, some people still believe the moon landing was a hoax.

verb

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Other / Slow

audio

plod - To walk doggedly and slowly with heavy steps

Richard plodded through the desert as the heat and lack of water left him with no energy.

adjective

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Good / Big

Url audio

cosmic - Vast or immense in scale or importance, often relating to space or the universe.

His innovative ideas were about the possibility of cosmic energy and how it flows through the universe.

verb

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Other / Up-Down

audio

rouse - To wake someone up or make someone more active or excited

When the alarm rang, Dan couldn't rouse himself up from sleep because he had been out drinking the night before.

verb

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Bad / Unfriendly

audio

polarize - To divide into two completely opposing groups

It's frightening to see how many issues have caused the US to polarize into Right and Left groups that hate each other.